Havok™ Announces the Havok Strike Program

San Francisco, CA (November 10, 2010) – Havok™, the leading provider of interactive software and services for digital media creators in the games and movie industries, today announced that as part of the company’s expanding business model it has launched the Havok Strike Program.

The Havok Strike Program is designed to enable smaller budget and casual titles access to basic Havok products and services. The offering will allow developers and publishers more access to Havok’s industry leading products as well as allowing studios that are developing lower retail price point games easier access to Havok products and support.

“Havok is determined to continue to be an industry enabler by providing the best resources at an affordable price to all developers,” said David Coghlan, Managing Director of Havok.

“We are excited to be supporting the industry with a business model that allows development teams with limited game budgets to innovate using our industry leading technologies and tools.”

The Havok Strike Program will give more developers basic access to the company’s full suite of cutting-edge, award-winning products and technologies including: Havok Animation, Havok AI, Havok Behavior, Havok Cloth, Havok Destruction, Havok Physics and the newly added Havok Script. Havok’s modular suite of tools puts the power in the hands of creators, allowing them to reach new standards and interactivity in video games even when budgets are very tight. As one of the early licensees to join the Havok Strike Program, Jose Sanchis, Managing Director of Lexis Numeriqueadds,

“Havok has long been considered the premier physics engine in the AAA games space. We are delighted that Havok has listened to the needs of the game development community and designed a solution that allows the ’budget conscious’ developer to take advantage of their products as well. Havok is not only the best technical solution, but also a great business partner. We look forward to creating many wonderful games with help from Havok.”

The Havok Strike Program is both flexible and affordable, allowing developers to leverage Havok’s proven technology and to push game play experience even within the smaller budgets driven by lower retail price points. The developers who participate in the program will have the flexibility in choosing which Havok products best fit their game needs. In addition, the Havok Strike Program developers will have access to Havok’s world class, experienced customer support organization, driven to make the integration of Havok technology successful.

Havok will officially launch the new program with developers on November 15th at Game Connection in Lyon France.

About Havok™
Havok™was founded in Dublin, Ireland in 1998, and is the premier provider of interactive software and services for digital media creators in the games and movie industries.

Havok works in partnership with the world’s best known game developers, including Microsoft®, Nintendo®, and Sony Computer Entertainment Inc. Havok’s cross-platform, professionally supported technology is available for the Xbox 360™ video game and entertainment system, PlayStation®3 computer entertainment system, PSP® (PlayStation®Portable), Wii™, and PC Games for Windows.

Havok’s combination of superior technology and dedication to delivering for its customers has led to the company’s technologies being used in nearly 270 of the world’s best known game titles, including Assassin’s Creed 2, Uncharted 2, Halo 3: ODST and Bioshock 2. A further 130 games are in development. Havok products have also been used to drive special effects in movies such as Clash of the Titans, Watchmen, Quantum of Solace, Harry Potter and The Order of The Phoenix, and The Matrix. Havok has offices in Dublin, San Francisco, Calcutta, Munich, and Tokyo.

About Lexis Numérique
Created in 1990 and with more than nine million games sold worldwide through prestigious partners (Ubisoft, Disney, Electronic Arts), Lexis Numérique is one of the biggest independent games design studios in Europe. Lexis Numérique is also an interactive communication agency specialized in serious gaming and interactive design.

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