Box Office Smash GI Joe: The Rise of Cobra Explodes With Havok
Emmy award-winning Physics tools and technology power physics in hit action film
San Francisco, CA (August 24, 2009) – Havok, the premier provider of interactive software and services to digital creators in the movie industry, today announced that several of the computer generated visual effects in the current box office hit movie GI Joe: The Rise of Cobra were created with software developed by MPC (The Moving Picture Company) based on Havok Physics – technology that makes the movie experience as realistic as possible.
The MPC team, led by renowned visual effects supervisor Greg Butler, created a seven minute fully computer-generated underwater action sequence for GI Joe: The Rise of Cobra This includes realistic simulation of the behavior and movement of debris and destruction as seen in the collapse of the Cobra base. To achieve the spectacular results, MPC used its proprietary physics tool PAPI, which is built around the Havok engine.
To date, Havok’s suite of tools and technology has also been used in multiple action films including 10,000 BC, Charlie and the Chocolate Factory, Harry Potter and the Order of the Phoenix, Kingdom of Heaven, The Chronicles of Narnia: Prince Caspian, The Matrix, Troy, X-Men: The Last Stand.
In addition to its incorporation in films, Havok’s physics software is also featured in over 200 video and computer games. With well over 90 games currently in development for release this year, recent best-selling titles featuring Havok physics include Halo 3, Assassin’s Creed, Guitar Hero III, BioShock, World in Conflict, Half Life 2: The Orange Box and Heavenly Sword.
Havok was recently awarded a prestigious Game Developer Front Line Award for Havok Physics from Game Developer. The magazine is the leading publication for the worldwide gaming industry and their annual Front Line Awards acknowledge technology companies and products which drive innovation and efficiency in creating state-of-the-art gameplay.
Havok, an Intel company, was founded in Dublin, Ireland in 1998, and is the premier provider of interactive software and services for digital media creators in the games and movie industries. Havok works in partnership with the world’s best known game developers, including: Sony, Nintendo, Microsoft, EA, Ubisoft and Pandemic Studios. Havok’s cross-platform, professionally supported technology is available for the Xbox 360™ video game and entertainment system, PLAYSTATION®3 computer entertainment system, PlayStation®2, PSP®, Wii™, and PC Games for Windows. Havok’s combination of superior technology and dedication to delivering for its customers has led to the company’s technologies being used in more than 200 of the world’s best known game titles, including: Bioshock, Halo 3, and Age of Empires III. Havok products have been used to drive special effects in movies such as Quantum of Solace, Harry Potter and The Order of The Phoenix, 10,000 BC, Poseidon, The Matrix, Troy, Kingdom of Heaven and Charlie and the Chocolate Factory. Havok has offices in Dublin, San Francisco, San Antonio, Calcutta, Munich, and Tokyo. For more information on Havok, visit www.havok.com.
MPC leads the world in digital visual effects for features, commercials, television and the Digital industry, an international company with bases in London, Vancouver and Los Angeles, the company is linked for remote work via the Technicolor Production Network. Feature projects currently in production include; Harry Potter and the Deathly Hallows, The Wolfman, Prince of Persia and Clash of the Titans in London and Percy Jackson and the Lightning Thief and Ramona and Beezus in Vancouver. Recent Commercials work includes the international Evian; Skating Babies ad, the Syfy channel re-brand and numerous Sony Bravia campaigns. www.moving-picture.com