|
Double Upgrade Helps Artists Manage Complexity San Francisco, California, October 18, 2006 - Havok announced today that Autodesk, Inc. has upgraded the latest version of its world-renowned 3D modelling, animation and rendering software, Autodesk 3ds Max 9.
As in previous versions, Havok’s market-leading, real-time physics technology is specifically adapted for use by Autodesk within 3ds Max 9. The software’s 64-bit architecture makes it easier to work with the massive datasets required for next-generation digital content creation. The upgrade of Havok Physics in 3ds Max 9 means that greater numbers of interacting objects can be simulated in real time, helping digital artists manage the increasing complexity of 3D datasets characteristic of next-generation game, film, broadcast and design development. “Autodesk 3ds Max 9 has been optimized to improve the workflow of digital artists creating content for next-generation games, captivating film and television, and inspiring design visualizations,” said Michel Besner, Autodesk’s Media & Entertainment senior director of product management. "To achieve this, we’ve focused on addressing the challenges of working with large amounts of complex data. One of the solutions that has been incorporated into 3ds Max 9 is Havok Physics. This technology improves the scalability of the physics simulation, giving artists the ability to create far more realistic environments.” Jeff Yates, Havok’s vice president, Product Management, sees the upgrade in Havok Physics as an evolution in the strong, long-standing relationship between Autodesk and Havok, based on a shared commitment to developing content creation tools that evolve with customers’ needs. “Like Havok, Autodesk’s priority is to help its customers address the challenges faced when working with larger amounts of complex data and scaling to bigger production teams. Digital artists using 3ds Max 9 incorporating Havok Physics will see improved core performance and productivity, which is essential to delivering content that optimises the potential of next-generation technology.” About Havok Havok is the premier provider of interactive software and services for digital media creators in the games and movie industries. With world leading expertise in physics, animation and tools, Havok’s business is to turn our customers’ creative aspirations into technical realities. Havok’s modular suite of tools gives power to the creator, making sure that our clients can reach new standards of realism and interactivity, while mitigating the overall cost and risks associated with creating today’s leading video games and movies. Havok works in partnership with the world’s best known game developers - including Sony, THQ, Microsoft, EA, Ubisoft and Activision. Havok’s cross-platform, professionally supported technology is available for the PLAYSTATION ®2, PLAYSTATION®3, PSP™, Xbox™, Xbox360™, Wii™, GameCube™ and the PC. Havok’s combination of superior technology and dedication to delivering for our customers every time has led to our technology being used in more than 160 of the world’s best known game titles, including Halo 2, Half Life 2, The Elder Scrolls IV: Oblivion, Age of Empires III, Saints Row and Cars. Havok products have been used to drive special effects in movies such as Poseidon, The Matrix, Troy, Kingdom of Heaven and Charlie and the Chocolate Factory. Havok provides the dynamics driving 3ds Max from Autodesk Media and Entertainment. Havok was founded in 1998 in Dublin, Ireland and has offices in San Francisco, San Antonio, Stockholm, Calcutta, Munich, and Tokyo. About Autodesk Autodesk, Inc. is a Fortune 1000 company, wholly focused on ensuring that great ideas are turned into reality. With seven million users, Autodesk is the world's leading 2D and 3D software company for the manufacturing, infrastructure, building, media and entertainment, and wireless data services fields. Autodesk’s solutions help customers create, manage and share their data and digital assets more effectively. As a result, customers turn ideas into competitive advantage, become more productive, streamline project efficiency and maximize profits. Founded in 1982, Autodesk is headquartered in San Rafael, California. For additional information about Autodesk, please visit www.autodesk.com. Autodesk and 3ds Max are registered trademarks or trademarks of Autodesk, Inc./Autodesk Canada Co. in the USA and/or other countries.. All other brand names, product names or trademarks belong to their respective holders.
|
